Unfiltered Insights: Why Our Logo is a Splitter & What It Represents

Unfiltered Insights: Why Our Logo is a Splitter & What It Represents

Written by

Chris Langin

13 min read

13 min read

13 min read

Welcome to a pitcher's perspective on innovation. In a game transformed by Statcast and Hawkeye, we chose the splitter—not just for its performance, but for what it symbolizes.

Welcome to a pitcher's perspective on innovation. In a game transformed by Statcast and Hawkeye, we chose the splitter—not just for its performance, but for what it symbolizes.

Welcome to a pitcher's perspective on innovation. In a game transformed by Statcast and Hawkeye, we chose the splitter—not just for its performance, but for what it symbolizes.

Unfiltered Insights: Why Our Logo is a Splitter & What It Represents

Welcome to a pitcher's perspective on innovation. In a game transformed by Statcast and Hawkeye, we chose the splitter—not just for its performance, but for what it symbolizes.

The Modern Pitching Landscape

When I became Director of Pitching at Driveline Baseball in 2022, the splitter was rarely used in MLB—just 1.6%, unchanged for over 15 seasons. Over the past two seasons, usage has nearly doubled, reaching about 3.0% heading into 2024. This shift highlights baseball's quiet but clear evolution toward data-driven strategies.

Today, baseball is a data lover’s playground. Traditionalists favor four-seamers and sliders, but analytics tell a different story. Despite the data supporting its effectiveness, the splitter remains the underdog. In Japan, pitchers trust it about 10% of the time, yet MLB usage remains modest—though steadily rising. The data shows clearly: the splitter excels at suppressing runs and generating whiffs.

Evolution Versus Inefficiency

Innovation isn't comfortable—it's lonely. The splitter is baseball’s 'Moneyball moment'—undervalued, misunderstood, yet devastatingly effective for those brave enough to embrace it.

Defying Conventional Wisdom: The splitter challenges comfortable narratives. Coaches cling to tradition, creating market inefficiencies ripe for disruption. Like the overlooked player who defies scouting reports, the splitter symbolizes innovation found on the fringes.

Challenging Market Inefficiencies: Reluctance to embrace the splitter reflects comfort, not capability. Our logo symbolizes overlooked opportunities obscured by outdated thinking—opportunities waiting for those daring enough to innovate.

Innovation Over Tradition: At Unfiltered, data dictates decisions. The splitter symbolizes our commitment to analytics-backed strategies. We value performance over narrative, effectiveness over predictability.

What the Splitter Represents

Choosing the splitter wasn’t whimsical—it’s a statement of intent. It symbolizes challenging norms and capitalizing on overlooked opportunities.

Breaking the Mold: In baseball, every pitch is scrutinized, yet great ideas often seem risky initially. Unfiltered champions these unconventional ideas, proving innovation starts on the edges.

Data-Driven Disruption: Trust the data. Our obsession with the splitter reflects our commitment to excellence—turning inefficiencies into opportunities.

Empowering Change: Shifting from norms isn’t easy. Consider the splitter a reminder: essential innovation demands discomfort.

Personal Anecdote: A Pitcher’s Evolution

I vividly remember suggesting the splitter in a coaching session—initially greeted by silence and skeptical stares. Months later, those hesitant pitchers were dominating hitters and quietly smiling to themselves. Great innovation never asks permission—it just delivers results.

Wrapping It Up

Our logo celebrates bold innovation and data-driven disruption, openly challenging conventional baseball wisdom. It’s more than a symbol—it’s a call to action. Dare to throw your splitter. Dare to innovate where others hesitate.

Predictability fills seats; unpredictability fills trophy cases. Championships aren't won by playing it safe; they're seized by those unafraid of unpredictability.

Unfiltered Insights: Why Our Logo is a Splitter & What It Represents

Welcome to a pitcher's perspective on innovation. In a game transformed by Statcast and Hawkeye, we chose the splitter—not just for its performance, but for what it symbolizes.

The Modern Pitching Landscape

When I became Director of Pitching at Driveline Baseball in 2022, the splitter was rarely used in MLB—just 1.6%, unchanged for over 15 seasons. Over the past two seasons, usage has nearly doubled, reaching about 3.0% heading into 2024. This shift highlights baseball's quiet but clear evolution toward data-driven strategies.

Today, baseball is a data lover’s playground. Traditionalists favor four-seamers and sliders, but analytics tell a different story. Despite the data supporting its effectiveness, the splitter remains the underdog. In Japan, pitchers trust it about 10% of the time, yet MLB usage remains modest—though steadily rising. The data shows clearly: the splitter excels at suppressing runs and generating whiffs.

Evolution Versus Inefficiency

Innovation isn't comfortable—it's lonely. The splitter is baseball’s 'Moneyball moment'—undervalued, misunderstood, yet devastatingly effective for those brave enough to embrace it.

Defying Conventional Wisdom: The splitter challenges comfortable narratives. Coaches cling to tradition, creating market inefficiencies ripe for disruption. Like the overlooked player who defies scouting reports, the splitter symbolizes innovation found on the fringes.

Challenging Market Inefficiencies: Reluctance to embrace the splitter reflects comfort, not capability. Our logo symbolizes overlooked opportunities obscured by outdated thinking—opportunities waiting for those daring enough to innovate.

Innovation Over Tradition: At Unfiltered, data dictates decisions. The splitter symbolizes our commitment to analytics-backed strategies. We value performance over narrative, effectiveness over predictability.

What the Splitter Represents

Choosing the splitter wasn’t whimsical—it’s a statement of intent. It symbolizes challenging norms and capitalizing on overlooked opportunities.

Breaking the Mold: In baseball, every pitch is scrutinized, yet great ideas often seem risky initially. Unfiltered champions these unconventional ideas, proving innovation starts on the edges.

Data-Driven Disruption: Trust the data. Our obsession with the splitter reflects our commitment to excellence—turning inefficiencies into opportunities.

Empowering Change: Shifting from norms isn’t easy. Consider the splitter a reminder: essential innovation demands discomfort.

Personal Anecdote: A Pitcher’s Evolution

I vividly remember suggesting the splitter in a coaching session—initially greeted by silence and skeptical stares. Months later, those hesitant pitchers were dominating hitters and quietly smiling to themselves. Great innovation never asks permission—it just delivers results.

Wrapping It Up

Our logo celebrates bold innovation and data-driven disruption, openly challenging conventional baseball wisdom. It’s more than a symbol—it’s a call to action. Dare to throw your splitter. Dare to innovate where others hesitate.

Predictability fills seats; unpredictability fills trophy cases. Championships aren't won by playing it safe; they're seized by those unafraid of unpredictability.

Unfiltered Insights: Why Our Logo is a Splitter & What It Represents

Welcome to a pitcher's perspective on innovation. In a game transformed by Statcast and Hawkeye, we chose the splitter—not just for its performance, but for what it symbolizes.

The Modern Pitching Landscape

When I became Director of Pitching at Driveline Baseball in 2022, the splitter was rarely used in MLB—just 1.6%, unchanged for over 15 seasons. Over the past two seasons, usage has nearly doubled, reaching about 3.0% heading into 2024. This shift highlights baseball's quiet but clear evolution toward data-driven strategies.

Today, baseball is a data lover’s playground. Traditionalists favor four-seamers and sliders, but analytics tell a different story. Despite the data supporting its effectiveness, the splitter remains the underdog. In Japan, pitchers trust it about 10% of the time, yet MLB usage remains modest—though steadily rising. The data shows clearly: the splitter excels at suppressing runs and generating whiffs.

Evolution Versus Inefficiency

Innovation isn't comfortable—it's lonely. The splitter is baseball’s 'Moneyball moment'—undervalued, misunderstood, yet devastatingly effective for those brave enough to embrace it.

Defying Conventional Wisdom: The splitter challenges comfortable narratives. Coaches cling to tradition, creating market inefficiencies ripe for disruption. Like the overlooked player who defies scouting reports, the splitter symbolizes innovation found on the fringes.

Challenging Market Inefficiencies: Reluctance to embrace the splitter reflects comfort, not capability. Our logo symbolizes overlooked opportunities obscured by outdated thinking—opportunities waiting for those daring enough to innovate.

Innovation Over Tradition: At Unfiltered, data dictates decisions. The splitter symbolizes our commitment to analytics-backed strategies. We value performance over narrative, effectiveness over predictability.

What the Splitter Represents

Choosing the splitter wasn’t whimsical—it’s a statement of intent. It symbolizes challenging norms and capitalizing on overlooked opportunities.

Breaking the Mold: In baseball, every pitch is scrutinized, yet great ideas often seem risky initially. Unfiltered champions these unconventional ideas, proving innovation starts on the edges.

Data-Driven Disruption: Trust the data. Our obsession with the splitter reflects our commitment to excellence—turning inefficiencies into opportunities.

Empowering Change: Shifting from norms isn’t easy. Consider the splitter a reminder: essential innovation demands discomfort.

Personal Anecdote: A Pitcher’s Evolution

I vividly remember suggesting the splitter in a coaching session—initially greeted by silence and skeptical stares. Months later, those hesitant pitchers were dominating hitters and quietly smiling to themselves. Great innovation never asks permission—it just delivers results.

Wrapping It Up

Our logo celebrates bold innovation and data-driven disruption, openly challenging conventional baseball wisdom. It’s more than a symbol—it’s a call to action. Dare to throw your splitter. Dare to innovate where others hesitate.

Predictability fills seats; unpredictability fills trophy cases. Championships aren't won by playing it safe; they're seized by those unafraid of unpredictability.

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Ready to see if this
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Reach out directly to Chris at chris@unfilteredlabs.com for a free consultation. #Unfiltered #AuthenticDevelopment #PitchingExcellence

Ready to see if this
is for You?

Reach out directly to Chris at chris@unfilteredlabs.com for a free consultation. #Unfiltered #AuthenticDevelopment #PitchingExcellence

Ready to see if this
is for You?

Reach out directly to Chris at chris@unfilteredlabs.com for a free consultation. #Unfiltered #AuthenticDevelopment #PitchingExcellence

Copyright © 2025 Unfiltered Labs

Copyright © 2025 Unfiltered Labs

Copyright © 2025 Unfiltered Labs